In a fast paced world of digital publishing, it is hard to make sure that your eBook not only makes an impression but makes it out to a large audience, who want to read it.
That is the crux of the publishing industry’s dilemma when looking to market eBooks–do we go the traditional route: with mass media, TV spots and sponsored campaigns, which are very costly or do we look to non-traditional methods? A great example of a non-traditional tool is BookBub. In a few words this is how BookBub works: for a fee BookBub will help market your discounted eBook to their huge list of subscribers–1 Million + and counting.
I know what you are thinking–why should I discount my eBook and pay someone to market it for me? Shouldn’t people be buying my book for full price, so as to increase sales? Traditional mindset but totally wrong for the lean and fast world of digital publishing.
There are millions of eBooks out there, whether they be free or over $9.99. And millions of consumers looking for the next big thing. In working with BookBub, an important point is that they are putting your eBook in front of readers who have specifically requested the genre that your book is in. Sound simple? It is and it is also the reason why advertising doesn’t work most of the time–the product must match the consumer’s needs and wants!
A great example of this was our most recent campaign with BookBub, in which they hosted one of our KDP Amazon Free eBooks “The Last Madam” by Chris Wiltz and sent it out to their subscribers. The result:
“The Last Madam” was #1 Free Amazon List on May 15th–with over 37,000 downloads that week and almost 20,000 downloads the day that BookBub hosted it.
That equals great exposure and visibility! Interested contact BookBub today!